FRAN BUTLER

Graphic and Print Designer

→ Urban Outfitters WW
→ Urban Outfitters MW
→ Collusion
→ River Island
→ Anthropologie
→ Topshop
→ Nasty Gal
→ Miss Selfridge
→ Skinny Dip

→ Print Library
→ Moodboards

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Collusion

I work into CADs based on the brand’s extensive, well-researched briefs, ensuring my prints and graphics align with its bold, Y2K-influenced aesthetic. Drawing inspiration from a diverse range of cultural touchpoints—including nostalgic references, emerging trends, social media, subcultures, and key influencers—I translate these ideas into fresh, relevant designs that resonate with the brand’s audience.

Having designed styles for both the casual and formal buying teams across WW and MW, I contribute to Collusion’s distinct identity by creating pieces that feel both current and culturally engaged.

A major 2024 trend I incorporated into my work for Collusion was football and sports, which influenced my graphics across camis, tees, dresses, and long sleeves.