FRAN BUTLER

Graphic and Print Designer

→ Urban Outfitters WW
→ Urban Outfitters MW
→ Collusion
→ River Island
→ Anthropologie
→ Topshop
→ Nasty Gal
→ Miss Selfridge
→ Skinny Dip

→ Print Library
→ Moodboards

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Miss Selfridge

For Miss Selfridge, I focus on creating feminine, trend-driven graphics that align with the brand’s youthful and fashion-forward identity.
My designs incorporate delicate detailing, romantic motifs, and contemporary aesthetics. Much of my work has centered around floral, varsity, and Trompe l'œil graphic styles, blending modern femininity with timeless appeal.

In the lead-up to the release of 2023’s Barbie movie, I designed three licensed Barbie styles for the brand. To elevate the licensed artworks, I created graphics featuring an airbrushed typographic logo and a three-color ombré hotfix. These styles went on to become bestsellers over the summer, leading to the development of an additional Barbie-licensed Christmas sweatshirt.