FRAN BUTLER

Graphic and Print Designer

→ Urban Outfitters WW
→ Urban Outfitters MW
→ Collusion
→ River Island
→ Anthropologie
→ Topshop
→ Nasty Gal
→ Miss Selfridge
→ Skinny Dip

→ Print Library
→ Sketches
→ Moodboards

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River Island

Having worked closely with the River casual buying team for the past two years, I have developed a strong ability to identify key commercial opportunities for the River customer. My graphics often evolve from initial web trials to all-store buys.

I’ve delivered strong, trend-led graphic concepts to the buying team, many of which became bestsellers. Highlights include polka dots, cherries, metal studs, trompe l’oeil, crochet and beaded trims, eyelets, and sleeve print ideas—each helping to drive key product stories and boost sales.